If you think your website is not attractive and it is not maintaining your brand reputation, then redesigning is best option because it can improve user experience, modernize the look and make your website optimized. Redesigning a website is not easy because websites are developed in terms of SEO and while redesigning, there is a chance you may lose SEO. At WPRobo, we understand this concern because losing SEO can affect your website ranking on Google and it can affect business growth. For this reason, we will provide guide how to redesign website without losing SEO and we will also discuss some of our services, which will make your website new and organized without losing anything.
What is website redesigning?
Website redesigning is process of updating layouts, structure of website and the overall look and performance of your website. It is one over time, when you think you need to update your website in design or you need to change your business model. This will make your website modern, fast and user friendly by fixing brand image, technical issues and design. When planning how to redesign website without losing SEO, goal is to refresh your website without affecting current traffic, ranking and search visibility.
Planning website redesign without losing SEO
IF you want to redesign your website, there are many steps that you need to follow if you do not want to lose SEO and ranking of your website. Following is a complete guide on how to redesign website without losing SEO:
Audit your current website: Before starting redesign, you need to understand current performance of your website and for this reason, conduct full SEO audit which includes following things:
- Listing all current URLS
- Tracking top pages and keywords
- Tracking backlinks and referring domains
- Checking website speed on different devices
Keep URL structure: One of the most common causes of lost ranking is changing URLs and for this reason, keep your URL structure and consistent by following ways:
- Keep your existing URLs intact
- If you have change URL, then create 301 redirect mapping to guide users and search engines
- Avoid removing top ranking pages.
Protect On-Page SEO elements: During website redesigning, make sure to protect on-page SEO elements because these elements can affect your website ranking. Following are these elements:
- Meta titles and description
- Heading tags
- Alt text for images and internal linking
- Keyword placement inside content
Plan for 301 redirects: If you have moved some pages, renamed them or removed them completely, then you need 301 redirect plan. This plan will tell search engines where you have moved your content and it will protect SEO values and following are some important steps in this plan:
- Map old URL to new URL
- Test redirects before launching website
- Avoid multiple redirect because it can slow down website
Maintain content quality: Content writing is backbone of your website because it allows the engine to rank keywords and allows users to see the services that you are providing. During redesign, do not remove high pages and block instead, do this:
- Update outdated content
- Optimize target keywords
- Protect internal links and anchor text
- Make sure that new page includes relevant keywords
Optimize website speed: If you want to redesign your website, then there is a golden chance to improve speed of your website without affecting SEO and for this reason, you should follow these steps:
- Compress images without losing quality
- Use modern and clean code
- Make sure that your design is mobile friendly
Common mistakes to avoid in redesigning?
If you have understood our guide on how to redesign website without losing SEO, then you should also follow important steps that can cause common mistakes. There are many mistakes which can cause sudden drop in ranking and it can affect search visibility, break links, or affect user experience. Following are some common mistakes to avoid in redesigning:
- You should not delete top ranking pages because deleting them will drop your traffic immediately and it will affect your organic search performance.
- If you have removed any old link, or moved any link, then you should not ignore redirects because they can hurt your site ranking.
- You should not change URL without any plan, if you want to change or remove URL, then follow a plan that cannot lead to ranking loss.
- Do not remove any important keyword or content because removing content can lower traffic on your website, instead replace that content with other quality keyword content.
How WPRobo helps website redesign without losing SEO?
At WPRobo, we plan your website redesign process smoothly and save by protecting every part of SEO. We have expert teams that have understanding of designing and SEO, so we can easily understand results of any change. For this reason, our team carefully examines your website, maps your URL, uses 301 redirect and rebuilds pages with SEO friendly structure. Whether you need fresh layouts, faster performance, or better user experience, we will provide solutions to all these problems with our website redesigning services. With our expert support and services, your website will look modern and we will show you exactly how to redesign website without losing SEO.
Conclusion
Website redesigning is done to update the design, structure, or content of your website and it needs to be done carefully, otherwise it can affect SEO of your website. When website redesigning is done, there are many mistakes that can affect ranking of your website and we have discussed how to avoid these mistakes and how WPRobo will help you to maintain your SEO while redesigning. We have also discussed complete process of how to redesign your website without losing SEO and with the help of this guide, you can easily redesign your website without affecting any performance and visibility of your website.
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