Subscriptions & Recurring Billing
Between 5 and 10 percent of recurring charges fail every month — expired cards, soft declines, processor hiccups. Most stores never notice. Good dunning recovers a large share of that revenue, and we build it, measure it, and report it monthly.
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The Revenue Leak Nobody Is Watching
A failed renewal does not look like a problem. There is no error page, no support ticket, no angry email — just a subscriber who silently stops paying. Multiply that by every expired card, every soft decline, and every processor timeout, and most subscription stores are losing 5–10 percent of their recurring revenue each month without a single alarm going off. The first thing we do is put a number on it. The second is get it down.
- Renewal failure rate baselined across the last 90 days
- Failures broken down by decline reason
- Recoverable vs unrecoverable churn separated
- Revenue at risk quantified in dollars, not percentages
- Monthly reporting so the number never goes dark again
Dunning That Recovers Instead of Annoys
Default retry behaviour is dumb: same schedule for every failure, same email for every customer. A card reported stolen should not be retried like a temporary hold. We tune retry timing to the decline code, write card-update emails people actually act on, and set grace periods that keep the customer subscribed while the payment is recovered. The result is fewer lost subscribers and a support inbox that stops filling with billing confusion.
- Retry schedules matched to decline codes
- Card updater support where the gateway offers it
- Self-serve card replacement without logging a ticket
- Grace periods that protect access during recovery
- Dunning emails written for humans, tested for conversion
Billing Logic Built to Your Rules
Every subscription business eventually outgrows plugin defaults. Mid-cycle upgrades need day-accurate proration. Sales teams need pauses and comped months. Finance needs the numbers to reconcile. We extend WooCommerce Subscriptions — or build custom billing where it cannot bend — so the system matches how your business actually sells, and every change is tested against live billing scenarios before deployment.
- Day-accurate proration on upgrades and downgrades
- Pauses, skips, trials, and gift subscriptions
- Plan switches without broken renewal dates
- Billing data that reconciles with your accounting
- Every change tested against renewals before it ships
What You Get With Subscriptions & Recurring Billing
Renewal Failure Monitoring
The failure rate is measured every month and reported — you see exactly how much revenue is at risk and how much we recovered.
Dunning & Retry Logic
Retry schedules tuned to decline codes, card-update emails that actually convert, and grace periods that keep customers subscribed.
Proration Done Right
Mid-cycle upgrades and downgrades priced correctly to the day — no double-billing, no free weeks you did not intend.
Card Update Flows
Account updater support and self-serve card replacement so an expired card does not mean a lost subscriber.
Involuntary Churn Reduction
Most cancelled subscriptions never chose to cancel. We attack the failure reasons one by one and track the curve down.
Subscription Lifecycle Control
Pauses, skips, gifts, trials, and plan switches built to your business rules — not whatever the plugin defaults allow.
Our Process
A proven process that delivers results, on time and on budget.
Measure the Leak
We baseline your renewal failure rate over the last 90 days — you cannot fix what you have not measured.
Fix the Mechanics
Retry schedules, dunning emails, card updater, grace periods, and proration rules — built and tuned to your data.
Test Against Billing
Every change is tested against real renewal and upgrade scenarios before it touches your live store.
Report Monthly
Failure rate, recovery rate, and revenue recovered — in a monthly report you can read in two minutes.
Is This Service Right for You?
Stores running WooCommerce Subscriptions or a custom recurring model where renewals fail quietly — memberships, boxes, SaaS-style billing. Especially stores that have never seen their renewal failure rate in writing.
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