Frequently Asked Questions

We offer custom WordPress development, theme development, plugin development, WooCommerce solutions, website maintenance, API integrations, and performance optimization.

Project timelines vary based on complexity. A simple website takes 2-4 weeks, while complex custom solutions may take 6-12 weeks. We provide detailed timelines during our initial consultation.

Yes, we offer WordPress Care Plans that include regular updates, security monitoring, performance optimization, and priority support.

We specialize in WordPress, WooCommerce, PHP, JavaScript, REST APIs, and modern web technologies. We also build custom integrations with third-party services.

Absolutely. While we are UK-registered, we work with clients globally — including the USA, Australia, Iceland, and Singapore.

Yes! We offer website revamps, performance optimization, security hardening, and ongoing maintenance for existing WordPress sites. Start with our free website audit.

It depends on the scope. A simple custom theme takes 4-6 weeks, while complex projects with WooCommerce, integrations, or custom plugins can take 8-12 weeks. We always provide a detailed timeline during the discovery phase before any work begins.

It depends on the project and client requirements. Our default approach is hand-coded PHP with Tailwind CSS for speed and maintainability, but we also build with Elementor, Divi, Oxygen, and Astra Builder when that is what the client prefers or when it best fits the project — for example, ongoing content editing by non-technical teams or matching an existing stack. We recommend the approach during the discovery call.

Our care plans include weekly core, theme, and plugin updates, daily backups, uptime monitoring, security scanning, performance optimisation, and priority support. We keep your site secure, fast, and running smoothly so you can focus on your business. Plans start from £99/mo.

Absolutely. Whether you need a redesign, performance optimisation, migration, or ongoing maintenance — we regularly work with existing sites. We will audit your current setup first and recommend the best path forward.

Yes. Every engagement is protected by a Non-Disclosure Agreement from day one. Your project details, business logic, and proprietary information stay strictly confidential.

You work directly with our founder — no account managers or middlemen. We use your preferred communication channel (Slack, email, or project management tools) and provide weekly progress updates with demos throughout development.

We offer both project-based fixed pricing and hourly retainers depending on the engagement. Every project starts with a free consultation where we provide a detailed proposal with transparent pricing — no hidden fees or surprise charges.

Yes. We offer two managed WordPress hosting options: WordPress.com Business — the platform that powers millions of sites worldwide, with enterprise-grade security, global CDN, and automatic scaling. Pressable hosting — premium managed WordPress hosting with SSD storage, daily backups, and staging environments. Both come with SSL, daily backups, and expert support. Hosting is entirely optional; we are happy to work with your existing host too.

Our focus is WordPress and WooCommerce — that is where 14+ years of our experience lives. We do not build on Shopify, Webflow, Wix, or Squarespace from scratch. We can migrate you from those platforms to WordPress, and we can extend existing WordPress sites that integrate with Shopify or other systems via API.

Absolutely. Most of our clients are growing SMBs and founder-led businesses. We offer Starter Packages from £299 for teams on a tight budget, plus fixed-scope custom builds from £1,500. No project is too small if we are the right fit — and we will be honest if we are not.

Every project includes unlimited revisions within the agreed scope. What we do not do is endless scope creep — if a request changes the fundamental direction of the project, we flag it and discuss the implications honestly. No surprise change-request fees.

We are UK-registered (GMT/BST) and serve clients across the UK, US, Canada, Australia, and Europe. Flexible scheduling means we can book early-morning calls for US West Coast and evening calls for Australia and New Zealand. Communication runs through Slack, email, or your preferred tool.

Yes. Every project includes a 1-hour training session covering the WordPress admin, how to update content, manage media, and use any custom fields we have built. We also provide written documentation tailored to your specific site. Additional training sessions are available as an add-on.

Yes. Visit our Case Studies page for detailed writeups of recent projects, including scope, approach, and outcomes. We also have a verified 5.0-star Clutch profile with reviews from past clients.

You only pay for work completed. You receive everything we have built up to the cancellation point — code, designs, content. No lock-in, no penalty clauses.

Your data is treated with the same care we take with our own. We use encrypted storage for credentials, multi-factor authentication on every account that touches your site, and signed NDAs from day one. Access is least-privilege — only the people working on your project can see what they need to. Test environments are taken down once the project ends, and we never share your details with third parties.

Four options depending on the work: fixed-price projects (best for clearly scoped builds, billed in milestones); hourly billing at £79–£199/hr (for ad-hoc work, debugging, or evolving scope); monthly retainers (for ongoing development at a fixed rate); and prepaid hour blocks of 10, 20, or custom (great for occasional support without a monthly commitment — unused hours roll over for up to 12 months). We will recommend the right fit on your discovery call.

Every project goes through code review, manual QA across desktop and mobile, and automated checks where they apply — PHP linting, accessibility scans, and Lighthouse audits. We test in staging before pushing to live and avoid Friday deployments. After launch you get 31 days of free bug fixes — if something breaks because of our work, we fix it without charge.

Stripe and PayPal for cards and most international payments, plus bank transfer (BACS for UK, wire for international) on larger projects. WooCommerce orders on wprobo.com are processed via Stripe. We start work as soon as payment and project credentials are in.

Yes. If you are not happy with the work, talk to us first — sorting the issue out is always our first priority. If a refund is still the right outcome, we refund based on the percentage of work remaining. Full details on our Refund Policy page.

Yes. 30 minutes, no cost, no obligation. If we are not the right fit, we will tell you honestly.

Within 48 hours you receive a written summary with our recommendation and, if applicable, a fixed-price proposal.

Absolutely. Send anything you have — Figma links, PDFs, competitor examples — before or during the call.

Ali Shan, the founder and lead developer. No sales reps, no account managers.

Our care plans include regular WordPress core, plugin, and theme updates, security monitoring, daily backups, performance optimization, and priority support depending on your plan tier.

Yes, you can change your plan at any time. Changes take effect at the start of your next billing cycle.

Absolutely. If none of our standard plans fit your needs, we can create a custom plan tailored to your specific requirements.

We monitor your site 24/7 and will be alerted immediately if it goes down. Our response time depends on your plan tier, but we aim to resolve issues as quickly as possible.