Free Tool

Website Downtime Cost Calculator

Find out how much your business loses every time your website goes down. Enter your numbers below for an instant estimate.

£

Include sales, leads, ad revenue — anything your site generates.

99.0%
90% 99.9% 100%
Downtime Per Year
87.6h
Revenue Lost Per Year
£0
With 99.9% Uptime (WPRobo Care Plan)
£0
saved per year
View Care Plans from £99/mo

— calculations performed

Impact

Why Uptime Matters

88%

of users won't return after a bad experience

7%

conversion drop per second of load time

£5.6K

average cost per minute of downtime (SMB)

46%

of SMBs have experienced downtime this year

Prevention

How to Prevent Downtime

Managed WordPress Hosting

Use a managed host like Pressable or WP Engine with built-in redundancy, CDN, and auto-failover.

Uptime Monitoring

Monitor your site every minute with tools like UptimeRobot or a care plan that includes monitoring.

Regular Updates

Keep WordPress, plugins, and themes updated — outdated software is the #1 cause of crashes and security breaches.

Daily Backups

Automated daily backups with off-site storage so you can restore in minutes, not hours.

FAQ

Frequently Asked Questions

How is the downtime cost calculated?
We take your monthly revenue, calculate hourly revenue, then multiply by the number of downtime hours per year based on your uptime percentage. The formula: (monthly_revenue / 730) * downtime_hours_per_year.
What uptime should I aim for?
99.9% uptime (8.76 hours downtime/year) is the industry standard for business sites. For e-commerce, aim for 99.95% or higher. Our care plans guarantee 99.9% uptime SLA.
What counts as downtime?
Any time your website is completely unreachable or returns server errors (500, 502, 503). Slow performance is not counted as downtime but still impacts revenue through lower conversion rates.
How can WPRobo help with uptime?
Our care plans include 1-minute uptime monitoring, managed hosting on Pressable, daily backups, security scanning, and emergency response. We detect issues before your customers do.

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Ali Shan
Talk to Ali Shan directly CEO & Director

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